Triumph has comprehensively beaten American Harley-Davidson in India, since the time both hitched on to Indian automakers to revive their fortunes in the subcontinent.
In July last year, Triumph part- nered with Bajaj Auto and started selling the Speed 400 motorcycle in India-manufactured at Bajaj’s Chakan plant in Pune-followed by the Scrambler 400 X in October. In a little over a year (till August 31), Triumph has sold 35,348 units of both these bikes.
Around the same time, in July last year, Harley-Davidson part- nered with Hero MotoCorp and started selling the X 440 in India.
Mavrick 440 Details
Under this agreement, Hero also developed a bike on the platform, and called it the Mavrick 440 (launched in February this year). Till August 31, Harley-Davidson has managed to sell just 18,796 units (half of what Triumph did), and Hero has sold just 3,306 units of the Mavrick 440.
Analysts cited three main rea- sons as to why Bajaj-Triumph has triumphed over Hero- Harley, and why this lead will only increase despite Hero launching its own motorcycle brand.
“The X 440 was launched as a single model with three variants, priced from ₹2.29 lakh to ₹2.69 lakh. It catered to a singular set of buyers-those who wanted a pre- mium Harley experience at a lower price and were mostly urban riders,” an industry analyst told.
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